BD Sport Rights is helping establish BD Sport Group as the pre-eminent sport gaming service provider in the industry and further develop our sports and betting offering. With our ongoing relationship with commercial teams across clubs, leagues, federations and brands we are able to help broker deals, advise brands and rights holders as well as manage and activate partnerships. BD Sport Group have worked with some of the leading brands and media properties developing strategic partnerships and representing commercial rights including with MLB, the NHL, the NFL; airlines including Virgin, Continental and United; federations including Baseball / Softball UK, the Rugby Super League, the ECB, the darts Premier League, La Liga; broadcasters including ESPN and the Setanta Group; and numerous sports clubs including FC Barcelona, Celtic and Rangers from the SPL and across the FAPL with clubs that include Manchester United, Chelsea, Arsenal, Liverpool as well as teams currently playing in the Football League, including Blackburn Rovers, Leeds United and Norwich City. BD Sport Rights recently brokered a second series of sponsorship packages for Coral/Ladbrokes, including partnership deals with Sunderland, Leicester City, Sheffield United, Sheffield Wednesday, Burnley and Middlesbrough.