Betfirst activation and in-stadia betting
BD Sport Europe

Experts in European sports sponsorship

With offices in Amsterdam and personnel who are currently working within the Post-Brexit European sport sponsorship market, we are ideally positioned to provide intelligence, consultancy, representation and ultimately activation of your brand and services across the Continent.

Our in stadia betting activation platform has been delivered successfully throughout Belgium, partnering with brands including BetFirst, Unibet and Ladbrokes to provide the first match day experience of its kind in this country.

We have experienced multilingual experts on hand to help advise on region specific legislation and as territories such as Holland and Germany continue the process of regulating their betting industries, we’ll be on hand to position your brand effectively.

Our experts will take the time to understand your brand’s requirements in partnering with sport teams or leagues across Europe. We can then best plan and advance your goals within these territories and make effective use of your activation budget.

Club & Brand Partners



United States and Canada

Ascend FS

Our sister group Ascend Fundraising Solutions is the market leader in charitable gaming, with operational relationships with over 150 major league teams. This provides unique access to key rights holders and a clear understanding of national and state demographic cultures.

Learn more about Ascend FS:

Enquire about your next International partnership

We’d love to speak to you about your next project. Why not drop us a line?

    Sponsorship, representation and activation specialists