A brand new matchday draw will provide Aston Villa fans with the chance to win cash prizes, while also aiding the work of the Aston Villa Foundation in the local community via the Supporting Our Own initiative.

The inaugural Fifty50 draw, provided by 5050 Central, will take place at half-time during Villa’s Sky Bet Championship fixture against Barnsley at Villa Park on January 20 – with tickets priced at £2 a go.

At every home match, 50 per cent of the prize pot will go to one lucky winner while the remaining 50 per cent will support the delivery of community projects and activities through the Aston Villa Foundation.

Local charities, voluntary organisations and sports clubs in and around Birmingham are among the worthy causes that receive help through Supporting Our Own, which is the club’s corporate social responsibility strategy.