John Lee and Tony Warwick, the founders of BD Sport, and the principal driving force behind its spectacular growth each bring over 20 years experience of industry experience to the BD Sport Group.
From our initial focus on commercial opportunities based around the growing interest in North American sports across Europe, BD Sport Group has diversified into many areas, bringing over 20 years experience of sports marketing experience to each.
We have enhanced the match-day experience in stadia across the UK and Europe by developing BD Stadia, our stadium betting business. We employ over 800 match day staff and work alongside brands such as BWIN, Sportingbet, Coral, Betfair and 188bet.
BD Sport Group have worked with some of the leading brands and media properties developing strategic partnerships and representing commercial rights including with MLB, the NHL, the NFL; airlines including Virgin, Continental and United; federations including Baseball / Softball UK, the Rugby Super League, the ECB, the darts Premier League, La Liga; broadcasters including ESPN and the Setanta Group; and numerous sports clubs including FC Barcelona, Celtic and Rangers from the SPL and across the FAPL with clubs that include Manchester United, Chelsea, Arsenal, Liverpool as well as teams currently playing in the Football League, including Blackburn Rovers, Leeds United and Leicester City.
BD Sport Rights continues to provide expert advise across Europe, North America and Asia with particular specialism in the gambling category for sports rights and execution.